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如何使冷电话吗When You Are Anxious

Arlin Cuncic

于2019年7月16日更新

How do you make cold calls when you are socially anxious? Cold calling anxiety is the fear experienced by salespeople before and during calls to clients with whom they have never spoken. Research shows that 40 percent of salespeople will experience intense anxiety about making cold calls at some point in their careers.

如何使冷电话吗

For those withsocial anxiety disorder (SAD)，作为销售人员的许多方面可以有可能引发焦虑和冷呼叫可能是最困难的潜力。负面自我评估的结合具有来自客户的潜在的负面反应会导致焦虑。以下是帮助您应对销售方面的一些提示。

概要

虽然你可能会被直接从脚本读取，但它更好have a general outline to which you can refer. Reading from a script detaches you from the content of what you are saying and allows your mind to wander.

The person on the other end can also usually tell if you are reading from a script, and you may come across as less genuine.

做你的研究

在拿起电话之前，请确保您知道您正在调用的人员和公司的名称，以及如何发音。研究潜在客户的需求以及如何满足他们。在你自己的心中清楚地清楚你的目标是在你拜访之前。这将允许您更轻松地指导对话。

要乐观

If you are anxious about电话呼叫in general, try acting as though you aren't afraid. Sit straight as you talk, put a smile on your face, and speak as confidently as you can.

只要你在妥善准备时，就没有任何理由为什么你不能“假装它直到你做到这一点”。最终，您的信心将随着经验而增长。

Practice

Practice what you are going to say, record yourself speaking, listen to the recording, and then make changes based on what you hear. If you don't think you are objective enough, ask someone whom you trust to give you feedback.

Doing this exercise will help you to identify aspects of your communication style that may need tweaking, such as how fast you speak or the volume of your voice.

做笔记

As much as possible, take notes during your conversation. This will help you to avoid slipping intonegative thought patterns并专注于对方的说法。它还将为您提供书面记录，以便在将来的对话中提到。

Research on Cold Calls

In a study conducted by the Keller Center at Baylor University, 50 real estate agents from across the United States made 6,264 cold calls. Of those calls, 72 percent were not answered or were wrong numbers. Of the 28 percent of the calls that were answered, on average only 1 out of 59 people agreed to set up an appointment with an agent. Finally, the best time to make phone calls was between 10 am and 2 pm.

What do these findings mean for you?

Two out of three calls are likely to go unanswered, so think of those "dead" calls as chances to catch your breath in between talking to potential clients or customers.
如果你连续收到很多“否”，请记住这是正常的并且是预期的。您需要大量的呼叫来查找感兴趣的客户 - 这是冷呼叫的性质，而不是对销售能力的反思。对于一些灵感来说，观看电影“追求幸福”与史密斯，看看他投入了多少努力。
If you have a choice of timing, call sometime between mid-morning and mid-afternoon. While it isn't clear why this is the best time to make phone calls, it's likely that you are not catching people during their morning catch-up or afternoon crunch.

冷呼叫的替代品

If cold calls just don't seem to be working for you, see if there is a better approach that you can suggest to your supervisor. Many organizations are moving away from cold calls because they are less effective than following up with existing customers and interested leads.

A Word From Verywell

Finally, if your social anxiety is severe to the point that it is hampering your performance at work, and you haven't already beenassessed for social anxiety disorder, it may be time toseek professional advice. SAD is a treatable condition, and fears of tasks such as making phone calls can be overcome through treatment such as cognitive-behavioral therapy (CBT).